Google Events tracking can be used to track specific ways users interact with a website and perform an event
This can be used for goals and tracking conversions that aren't just e-commerce
A conversion can be filling in a contact form, clicking a phone number link or emailing.
Details on Google Event tracking can be found here: https://developers.google.com/analytics/devguides/collection/analyticsjs/events
1) Ensure Google Analytics has been added to your w3shop
2) Add this header snippet to your contact form
<script src="https://code.jquery.com/jquery-3.3.1.min.js" integrity="sha256-FgpCb/KJQlLNfOu91ta32o/NMZxltwRo8QtmkMRdAu8=" crossorigin="anonymous"></script> <script> jQuery(document).ready( function($) { document.getElementById("contact-submit").addEventListener("click", function( event ) { ga('send', 'event', 'w3shop contact Form','Sent OK','Contact Us'); }, false ); }); </script>
Change the part in bold for the event name
3) Test by submitting the contact form
Note It will take time for the event to get logged in Google Analytics