Support for

Social media & your w3shop

Alistair Wilson
by Alistair Wilson 12 months ago
 

Add links to your facebook page and twitter feed to the footer of your w3shop.

Go to Workgroup > Customers > Categories & Microsites > View/Amend > Microsite Style Choose an appropriate Footer style.

Go to Workgroup > Admin > Workgroup Settings > Website Listing

Complete the Social Media Links section.

Example of w3shop footer with Social Media links:

Please note: the social media options available to w3shops in the footer are only the Facebook, Google and Twitter
The remaining social media link fields are only used on the printing.com studio pages

Social Media excerpt from:

WEB2PRINT MD2MD

by Tony Rafferty - CEO Grafenia plc

"Customer engagement is paramount. Genuine ‘likes’ on Facebook and ‘followers’ on Twitter give you a direct route to engage with your customers, and for them to engage with and comment on your company. The common belief is that this, in turn, adds to your SEO profile.

Like any marketing campaign, social media works best when the individual elements interact and have a common purpose. In practice, this means that, having updated your blog, the link should then be shared as an update on the main social media platforms. And remember, it’s about being disciplined - as most blogs fade out after a measly 3 months! So there’s a real opportunity to be better than your competition. Active, consistent, relevant use of Google+, Facebook, Twitter, LinkedIn, Instagram, etc. forms your social media footprint, and in turn adds to your domain authority and SEO visibility. Like most things in SEO, there’s no direct ‘cause and effect’ - it builds up over time.

In addition to boosting your SEO, activity on social media sites does drive some referral traffic. In the print market to date, we have found that lower value, more consumer-type orders hail from this activity.

Apart from the SEO benefits, today social media allows customers to directly interact with your brand in a very public way. An active engagement here can build a more sticky relationship with your customers."

(Purchase WEB2PRINT MD2MD)

7 tips for Building a Social Media Audience

 

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