Each w3shop theme comes with a homepage.
There are some special rules for w3shop homepages.
1) Homepage cache
The w3shop homepage page type has a cache to speed up the load time
This means it can sometimes take around one hour for your changes to show after they've been saved.
2) You don't need a url slug for the homepage
The homepage or 1st page sorted is the only page that can have a blank url slug.
This means people can go to http://www.yourdomain.com instead of http://www.yourdomain.com/home
3) You don't have to use the homepage page type
You can use any page type for your actual homepage, provided.
For example http://www.flyerzone.co.uk/ uses the Cumulus theme Homepage B instead of the default Homepage page type to show a different option.
4) Your logo or header image will redirect to the homepage
- Example homepages