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Each page is special. Some do special things; they need to be there for your w3shop to work.
When you create a new page, you choose a Page Type, we’ll install any plug-ins or widgets that you need to work with that page type.
This article outlines the page types available to add to your w3shop. It explains which are mandatory, what they contain and how they can be used.
http://www.printing.com/uk/christmas-cards/
This page links to a specific Product Category e.g Christmas cards and is usually placed as a submenu under Products & Prices (Page Type: Product Search).
Landing Pages (Helps Google to find relevant product pages)
http://www.orderlink.co.uk/zonered/christmas-cards
This page links to a specific Product Category e.g Christmas Cards and can also be placed as a submenu under Products & Prices.
http://www.printing.com/uk/catalogue/designs/business-card
This page shows the customer a specific set of templates by Product or Industry and is usually placed under the Design Online (Template Search) page.
http://www.printing.com/uk/help/downloads
This page contains InDesign templates for customers supplying their own files.
Each page is special. Some do special things; they need to be there for your w3shop to work.
When you create a new page, you choose a Page Type, we’ll install any plug-ins or widgets that you need to work with that page type.
This article outlines the page types available to add to your w3shop. It explains which are mandatory, what they contain and how they can be used.
http://www.printing.com/uk/christmas-cards/
This page links to a specific Product Category e.g Christmas cards and is usually placed as a submenu under Products & Prices (Page Type: Product Search).
Landing Pages (Helps Google to find relevant product pages)
http://www.orderlink.co.uk/zonered/christmas-cards
This page links to a specific Product Category e.g Christmas Cards and can also be placed as a submenu under Products & Prices.
http://www.printing.com/uk/catalogue/designs/business-card
This page shows the customer a specific set of templates by Product or Industry and is usually placed under the Design Online (Template Search) page.
http://www.printing.com/uk/help/downloads
This page contains InDesign templates for customers supplying their own files.
A w3shop Theme is a ‘framework’ or layout to start from. Each theme comes with some basic page layouts which are a ‘starting point’ rather than a blank canvas. Whichever you pick, you can replace text and images with your own, as well as change colours and fonts.
Certain complex pages are the same on all themes, like Design Search pages, product filters, the basket and checkout pages.
We have provided 5 themes: Delicious Metro, Minimal Regular, and Zone Red, Zone Clean and Cumulus.
We strongly recommend using Cumulus, our only responsive theme.
Cumulus is the most flexible theme, with the greatest number of page layout options, and it is responsive on mobile and tablet devices.
You can see an active demo of Cumulus on http://lish.io
Check out the pages underneath the About Us menu to view the different default page layouts available.
The Cumulus theme:
The Minimal Regular theme:
The Zone Red theme:
The Delicious Metro theme:
To set your chosen theme go to scroll down to Microsite Styles and Choose Theme in the drop down menu.
We're working on adding more themes, and an easy way to create your very own themes.
Each w3shop theme comes with a homepage.
There are some special rules for w3shop homepages.
1) Homepage cache
The w3shop homepage page type has a cache to speed up the load time
This means it can sometimes take around one hour for your changes to show after they've been saved.
2) You don't need a url slug for the homepage
The homepage or 1st page sorted is the only page that can have a blank url slug.
This means people can go to http://www.yourdomain.com instead of http://www.yourdomain.com/home
3) You don't have to use the homepage page type
You can use any page type for your actual homepage, provided.
For example http://www.flyerzone.co.uk/ uses the Cumulus theme Homepage B instead of the default Homepage page type to show a different option.
4) Your logo or header image will redirect to the homepage
- Example homepages
w3shop provides multiple different options for displaying product choices to customers, some of these are necessary pages to ensure the integrity and stability of your w3shop. Others are optional.
All w3shops have a product search page.
By default a product search page will list product groups to customers, and provide filter options to find the best product group.
With the Cumulus theme only you can also choose for your product search page to show product category results.
The product category results will either link to the product picker grid w3shop page (if you've added that), or it will use the configure your printing page (if you haven't added the product picker grid page)
All w3shops have a product price grid page.
This page shows a quick quote and a price grid for all products within a product group. Product groups are normally based on a paper weight and finishing type, such as 150gsm gloss leaflets, and can show a range of sizes with that size and finishing.
All w3shops have a configure your printing page.
This page shows results for sizes and colour combinations of products in the same category. Once a size and colour type are chosen, we show all products with a matching size and colour type based on their substrate, substrate weight and product style product tags. Each options show price difference of the selected product and the product with the different tag combination.
This helps the customer navigate to find the best price and has a much higher conversion rate than the product group page.
This is an optional page for Cumulus theme and reserved branded websites only. Add the product picker group pagetype to have this on your website.
The page shows the same product results as the configure your printing page, but in a different visual way. The size, colour type and tags are displayed above a grid. Once a product is selected using those filters, the quantities and service levels are displayed in a grid to show relative prices.
The page also has links to product groups in the featured side bar or in the product summary tab.
By default the page will show best seller products to the customer, but you can change this default on your product picker price grid page.
Featured products, which list down the side of the page, are normally those with an offer on at the moment, while best sellers are our all time best sellers.
You can add your own products as featured products, or as best seller product groups.
To add a featured product, simply head to
Tick "Featured products"
This will promote all products in that group as being featured.
Featured product are also used for the cumulus homepage featured products slideshows.
To add a best seller, head to
Tick "Best Seller"
Now all products in that product group will be included in the best seller radiobutton group.
This mandatory page type (Product Search) offers a filtering and search mechanism to help users to find Products by Product Category or Group.
Displays products by Product Category such as Leaflets, Flyers and Business cards. If unticked we will display Product Groups such as 150gsm Gloss Leaflets.
Displays products as a single page with a filter on the right hand side.
You may wish to rename this page as Products & Prices, Instant Prices or Products.
The Product Category Search 'page type' is used to provide a quick link to a specific Product Category page such as Leaflets.
Example: Leaflet Product Category Page
This page can usually be found within a dropdown menu under Product & Prices (aka Product Search) in the main w3shop menu and links to a Product Group page.
Example: Leaflet Product Group Page
To create a landing page select the Page Type: Product Category Search. Then select the Product Category you wish this page to display.
You can then edit the page title in Flyerlink, add some marketing text or slideshows specifically related to that Product Category.
Product landing pages contains Google-friendly text about a product category, which contains many Product Groups e.g a Business card landing page will show all business card product groups.
Choose the Product Category you require from the dropdown menu when creating this page to automatically pull in your product images.
Ideally this page is the page you want your customers to land on when searching for 'Business Card Printing' in Google.
Lishio theme example: