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Meta Data for your w3shop

Gavin Cockerill
by Gavin Cockerill 6 years ago

Meta Data:

Organic listings display specific information pulled from the content of your website. This is known as Meta Data. Every page should contain unique ‘Meta’ elements.

w3shop enables you to add this information on each page of your webshop.

Meta Title:

A Meta Title is the main text that describes a web page. It is the second most important on–page SEO element (the most important being overall content), and appears in three key places: browsers, search engine results pages, and external websites. (You’ll see it at the top of your browser)

Keep it short and relevant, between 10 and 70 characters. Every page on your w3shop should have a unique Meta title.

Meta Description:

Meta Descriptions are HTML attributes that provide concise explanations of the contents of your web page. Meta descriptions are used on search engine result pages to display preview snippets of your page.

These short paragraphs are your opportunity to advertise content to searchers and to let them know whether the given page contains the information they’re looking for.

Employ the keywords intelligently, get to the point quickly but also create a compelling description that a searcher will want to click. Direct relevance to the page is key. The description should be between 150-160 characters and unique to every page.



See also

Google Analytics

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Setup Tracking and Meta Data for your w3shop


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