Once your w3shop is live what should you do?

Once you are ready to go live with your w3shop you need to make sure as many people find it. After building the site the hard work begins in letting clients and potential clients know it's there to increase the likelihood of generating new potential clients and orders through Search Engine Optimisation (SEO).

Flyerlink can help.

Meta Data: Found on the page editor under Search Engine Optimisation

Meta title - is the main text that describes a web page. It appears in three key places:  browsers, search engine results pages, and external websites (You’ll see it at the top of your browser).

Meta Descriptions are HTML attributes that provide concise explanations of the contents of your web page. Meta descriptions are used on search engine result pages to display preview snippets of your page.

These short paragraphs are your opportunity to advertise content to searchers and to let them know whether the given page contains the information they’re looking for.

For more information about Meta Titles and Descriptions please check in w3pedia.

Passive Marketing
 

Social Media – Blogs, Twitter, Google+, Facebook, LinkedIn

Social media works best when the individual elements interact and have a common purpose.  This means that, having updated your blog, the link should then be shared as an update on the main social media platforms.

Remember, it’s about being disciplined - as most blogs fade out after 3 months!

Active, consistent, relevant use of Google+, Facebook, Twitter, LinkedIn, Instagram, etc. forms your social media footprint, and in turn adds to your domain authority and SEO visibility. Like most things in SEO, there’s no direct ‘cause and effect’ - it builds up over time.

In addition to boosting your SEO, activity on social media sites does drive some referral traffic. In the print market to date, we have found that lower value, more consumer-type orders hail from this activity. Apart from the SEO benefits, social media allows customers to directly interact with your brand in a very public way. An active engagement here can build a more sticky relationship with your customers.

Other useful 'Digital' activities:

• Videos: Google see videos as rich content, so having them is seen in a positive way. Youtube is the worlds second biggest search engine that can host your videos;
• External Back links: These are links from external sites, the more links the better overall domain authority. Quality of external links is important, e.g. Newspaper sites or sites that carry a lot of traffic help – it doesn’t matter that the traffic doesn’t click the link, the fact that the link is there tends to help rankings;
• Go to www.google.co.uk/mybusiness and make sure the details are up-to-date. This can help your information appear in Google Search and Google Maps;
• There are lots of regional directory-esque websites, enlist with them to gain exposure;
• Is the domain in your email signature? If not, why not!
• Using Pay Per Click services can help drive traffic initially to your site, this should bee seen as a way of initially getting a head start not a long term strategy. It should be balanced with other digital activity.

Active promotion of your w3shop

• Email your existing client base: tell them about your new webshop.  Perhaps schedule monthly follow up emails highlighting the benefits of certain product ranges;
• Run a voucher/offer that you promote on social media, the audience get the voucher code when they like your page or share a topic/post;
• Consider advertising an introductory competition along the lines of a free prize draw when a prospect likes your pages on social media. The prizes need to be low cost to you, but higher perceived value to the audience.  Remember  to adhere to competition guidelines when running competitions;
• Referrals can be a great way to spread the word. Your clients know how great you are, run a referral scheme where the client gets a voucher for referring and perhaps the new contact gets £10 off their first order;
• Include the details of your w3shop on answer mailing, answer phone message, window/signage displays etc.;
• A new webshop is a great subject to raise at networking and in general conversation with clients.