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Secrets & Chandeliers: MARKETING

Fab
by Fab 3 years ago
 
Every business needs to add new customers just to stand still. w3p helps our studios keep in touch with existing customers and market to prospects, so they can spend time nurturing future relationships.
 

AutoMail & AutoEmail

AutoMail & In-Studio Mailers AutoMail & In-Studio Mailers

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Marketing Reports

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Nettl Marketing

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Secrets & Chandeliers: MARKETING

Every business needs to add new customers just to stand still. w3p helps our studios keep in touch with existing customers and market to prospects, so they can spend time nurturing future relationships.
 

AutoMail & In-Studio Mailers

AutoMail

Every month we send a large consignment of printing.com and Nettl branded mailers to an external fulfilment company. They print your addressee and return address directly onto the mailer and post it for just 48p each – saving you up to 46% off the cost of doing it yourself. We call this centralised mailing service 'AutoMail'.

 

How to set up AutoMail

Head to Workgroup > Customers > Mail > AutoMail:

Next, choose how many people you want to receive the mailers and we'll prioritise the highest spending clients to get the best response.

Here we split your customers our into Active, Dormant, Lost & Enquiries.

Active customers - those who've ordered within the last 6 months
Dormant customers - those who last ordered between 6 months to 2 years ago
Lost customers - those who last ordered over 2 years ago
Enquiries - contacts you've added to Flyerlink who haven't ordered yet.

Change the opt in to Yes for each group you want to send mailouts to.

You can choose how many you want to contact within each of these groups in groups of 50: such as 200 active customers, no dormant customers, 50 lost customers and 50 enquiries.

Now you're opted in.

We'll tell you how many of your customers and enquiries in total will be mailed.

'Total' is all your customers, and includes those who've ticked "Do not mail" or have a total order value different to what you've chosen

'Filtered to' is the number we can actually mail based on the order quantity. This excludes all customers who've ticked "Do not mail"

'Will charge for' is the group of 50 you've chosen.

 

A note about the data cache.

As your mailing preferences are updated we have to run a cache to update it. We run the cache refresh automatically overnight. If you would like to see revised mailing numbers then you can use the Refresh Cache link to manually update:


Note: The mailouts cost 48p each and are done in batches of 50. We'll tell you how many customers you have in each group. If the 'Filtered to' is under the batch of 50 you've chosen, you'll be charged for 50 customers.

We also add a campaign section showing when the next campaign will be and what the campaign is for.

For printing.com partners using Automail, we will automatically send printing.com branded mailers.

For Nettl partners without a printing.com licence using Automail, we will automatically send Nettl branded mailers.

 

AutoMail is only available to workgroups on the GBNI pricing zone.

What happens next

When you've opted in, you can change the settings any time you like and the next campaign will use your new numbers.

When a campaign happens, we will create a charge job for the amount of customers mailed. You can see a history of when the mailouts happen via Workgroup > Customers > AutoMail > AutoMail Log

Against each of the jobs you find here we'll attach a CSV in the Files for Production menu. Download this CSV to find out who we mailed for each campaign.

AutoMail Deadline

The Automail deadline is not the same day every month at the moment. We notify the partner network via email of the deadline to have AutoMail configured by for the next upcoming campaign.

Once you have it configured, you can leave it switched on and we'll extract your data for each monthly mailing without you having to do anything.

In-Studio Mailers

Having a small number of mailers available in studios means you and your team have the facts at your fingertips. They’re also great conversation starters for when you meet with existing clients, new customers and enquiries.

To order in-studio mailers, use product code SAMPOOTM for printing.com branded mailers, or SAMPOOTN for Nettl branded mailers. The cost of 250 mailers will be £18.50 + delivery. If the mailer is a booklet, the quantity will be 50 per batch, still at £18.50 + delivery.

Opt-in to receive automatically

When you are opted in to receive InStudio Mailers we'll create a job to send 250 mailers to your studio for £18.50 +delivery. (You'll receive 50 mailers rather than 250 if we've produced a booklet for the campaign instead of a leaflet).

It is possible to opt out, although not recommended. To opt out head to Workgroup > Admin > Workgroup Settings > View/Amend and tick the exclude from instore mailers option.

In-studio mailers are only available to workgroups on the GBNI pricing zone.

AutoEmail

For Nettl and printing.com workgroups we will send out email campaigns directly to clients every month on your behalf. This is included as part of the Nettl & printing.com subscription.

The email will prominently show:

• Your studio Name
• Your contact details, phone, address and email
• Your studio logo
• Your studio premises photo
• Links to ?source=[Workgroup]

All of these details will be pulled dynamically from within Flyerlink.

An example campaign: